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 Barbie x CarBravo 

Used Barbie Dream Cars (toy cars) were selling on resale sites for insanely inflated prices (10+ times normal value).

America’s newest used car brand, CarBravo, insists on fair and honest prices for all used cars—yes, even toy ones. With a modest budget and the green light from Mattel, we bought as many overpriced used Barbie Dream Cars as we could and listed them on our commerce site designed to mirror the real 

With each delivery, custom QR codes in our packaging connected every toy Dream car to listings of the same or similar real-life vehicles on resulting in sold-out Barbie inventory, 12X more views for real-sized cars on and our best sales month ever.

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